Not since Damon Hill in 1996 has SPOTY (in an Olympic year) gone to someone who had not competed at the Games. Barring maybe an England win at the Euros, the Olympics looks the place to find this year’s winner too.

London 2012 was spectacularly successful for Great Britain (29 golds, 17 silvers, 19 bronzes). Such a performance is unlikely to be repeated this time round (no hosting country has ever improved their tally at the following Games) but there will still be plenty challenging for gold in Rio.

I’m not entirely sure how accurate the predictions of the Infostrada model for the Olympic medal table are, but at the very least it provides an interesting starting point. Clicking on GB shows the individuals predicted to win what.

The cyclists of course cannot be ignored, but the more I’ve looked, the more I’ve found it tricky to guess who the public will latch on to this year. There are so many to consider – Sir Bradley Wiggins, Chris Froome, Geraint Thomas, Laura Trott, Jason Kenny, Lizzie Armitstead and Mark Cavendish, to name a few.

Trott had a great world track cycling championships in March and should win gold in the omnium in the Rio velodrome (also has a chance in the team pursuit). She has been quite well fancied in the (limited) early SPOTY market skirmishes – now a best priced 25/1. Her boyfriend Kenny could also win gold in the sprint which would make a good story for the media. Trott is a superb track cyclist, still only 23 with a stellar career to come. It’s worth bearing in mind that Trott won two golds in London and did not even make the shortlist (she was a relative unknown then).

It could be that there are a number of cyclists who win a single gold medal. How will the shortlist panel decide between them, let alone the public? Perhaps a second medal will be required, perhaps even a second gold. Trott (although having to rely on her less talented pursuit teammates) and Froome look best placed to provide such an opportunity.

Froome is going for the time trial (for which he would start favourite, or close to favourite with the German specialist Tony Martin) and the road race which will suit the Grand Tour general classification riders like him (and his long time rivals Alberto Contador and Nairo Quintana). Froome could also win the Tour De France again and/ or one of the other Grand Tours adding further depth to his credentials.

Ultimately though Froome, to my mind, remains difficult to envisage as a SPOTY winner and two 6th place finishes (both times after winning the Tour) suggest he may struggle to haul in the masses of votes that will be required.

From a different angle, another to consider is previous SPOTY champ Wiggins. He’s only going for the team pursuit in his final Olympics so one gold would be his maximum return. Any medal though will take him to eight all-time at the Olympics – overtaking Sir Chris Hoy as the most by any Briton (he would still be behind Hoy’s six golds). This could be quite big news and historically that sort of most-career-medals factor has been popular with voters – Hoy and Sir Steven Redgrave winning recently on the back of it. Wiggo has won the thing already though and maybe another cyclist could outperform him in Rio, both potentially dampening support.

The historical medal angle is worth touching on again in relation to Trott. No British woman has won three Olympic gold medals yet over their career. Trott has every chance of making it to three.

While GB’s cycling talent remains strong there have been improvements since 2012 in Britain’s swimming and gymnastics teams.

Adam Peaty is the world record holder in the 100m breaststroke and is the main hope in the pool in Rio. He has to be respected and could easily become a household name this summer. Britain should improve on the London tally of one silver and two bronzes.

The gym should also provide plenty of interest for the media. Britain have never won an Olympic gymnastics gold medal. In Max Whitlock they have a man who could change all that. Last year at the world championships Whitlock won gold (the first by a British man at the competition) on the pommel horse and he is confident of being able to do the same in Rio. This would be something of a revelation. Not only that, he is part of a GB team that have been improving in the team event.

Viewing figures for the world championships were very good and, all going well, I can see gymnastics capturing the public’s imagination. Britain also have returning Olympic medallist Louis Smith, who should be in contention, as well as 2014 Young SPOTY winner Claudia Fragapane.

Whitlock has made the shortlist the last two years, last year polling 25,925 (Jessica Ennis-Hill polled 79,898 in 3rd). He’s on an upward curve and that elusive British gold could see him leap up onto the SPOTY podium. I think he’s worth a bet at 66/1, 50/1 generally, in case that happens (Coral also have gymnastics as the winning sport at 33/1 which also looks fair).

My other main bet at this stage is Charlotte Dujardin in equestrian. Dujardin already has a strong SPOTY pedigree finishing fourth in 2014 with 75,814 votes. This year she will be favourite for gold in Rio in the dressage with her wonderful horse Valegro. She will also have a chance in the team event (although Germany will provide stiff competition). Two golds would complete a double-double (won two golds in 2012) and likely take Dujardin  clear with most golds of any female British Olympian. She’s currently generally available at 100/1.

* 0.75 pts each way (1,2,3 1/5) Max Whitlock 66/1 Sportingbet; 50/1 Coral, Bet 365, Bet Victor